Question 5:

How did you attract/address your audience?


As our target audience is 16-24 year old, we mainly need to attract them by using common media hubs used by them. Through our research we found that our target audience mainly us the Internet as a source of discovering new films, we intend use these media hubs such as Facebook and Youtube to make our audience aware of a film they cannot miss. Using publicity such as behind the scene's videos and interviews with Directors or actors this may help to create excitement and awareness of our film as our target market is influenced by getting more than the actual film experience. Emphasising the fact this is a fully British film may encourage people to spread this film through word of mouth and using the locations where our film such as the park as somewhere to place our advertising such as posters could make the film more relatable and real for our audience. Also advertising on TV channels which our audience regularly watch such as channel 4 and E4 can attract our audience which has been seen by the success of independent films such as Four Lions and The Iron Lady.